2014 Annual Fall Conference »

This year, we are hosting two days of focused small business classes and workshops led by some of our community’s most knowledgeable and inspirational speakers along with many opportunities expand your network and connect with your peers.

Read the Full Class Description »

Enroll Now »

Saturday keynote: Get out of your head & rock your business »

Sometimes the biggest obstacle we have to overcome as creative entrepreneurs, is really our own brain. Namely, the thoughts we think and the behavior that stems from them. How we take care of ourselves, how we feel about ourselves, and what we think about all have a direct affect on our business- on our ability to take action, show ourselves, connect, grow. I’ve learned this through experience, way too many times, and will share some of my entrepreneurial story along the path from burn-out to break-through, and the best lessons I’ve learned on how to move through that fear & self-doubt that can so often stand in the way to creating the business we envision.  

Read the Full Class Description »

Enroll Now »

Read Jena Coray's Bio

Breaking into the Handmade Wholesale Market »

Selling your work to the wholesale market can be a great way to grow your business while maintaining your handmade values. Learn how to evaluate your product line, prepare it for wholesale sales volumes, and find shops that you can work with to grow your company. Bring your questions about breaking into the wholesale market and samples of your work for a chance at an in-class product line review with Marlo M. of Creative Arts Consulting.

Read the Full Class Description »

Enroll Now »

Read Marlo Miyashiro's Bio

Turning Your Creative Ideas into a Book »

If publishing a book about your creative talent is on your bucket list, you probably already know it all starts with a great idea and a winning book proposal. In this class, Blair will demystify the process of creating a book proposal, discuss the pros and cons of hiring a book agent, and how that book is actually created once everyone has signed on the dotted line.

Read the Full Class Description »

Enroll Now »

Read Blair Stocker's Bio

The Goal Wheel for Artists »

Do you avoid goal setting because it makes you feel boxed in or like a failure if you don’t meet your goals? Do you think setting goals doesn’t leave you enough time to create when you are feeling inspired?

Tara Reed has created a goal setting system for artists based on the color wheel. A culmination of a lot of study, frustration and trial and error – this system is easy, will make you feel good each month and most importantly, keep you moving forward towards your goals.

Read the Full Class Description »

Enroll Now »

Read Tara Reed's Bio

Getting Started Selling Online »

When you’re ready to start selling online, you may feel overwhelmed with options. Just figuring out how to get started can be daunting. There are many things to consider, and in this class, we’ll provide an overview of the basics you’ll need to plan for – a checklist of sorts, to make sure you’ll be starting out without missing a step!

Read the Full Class Description »

Enroll Now »

Read Arianne Foulks's Bio

Roundtable Sessions: Your Next Best Step »

Developed for School House Craft by Marlo M. of Creative Arts Consulting, our Saturday roundtable sessions are a fun and exhilarating way for students to connect with our instructors and a great way for our instructors to promote their expertise as an expert in our industry! We encourage all of our instructors and students to participate in our Saturday Roundtable Sessions.

How it works:
Each instructor is set up at a table and each student is allowed to share their current, most pressing block facing them in regards to the topic chosen by the instructor. The instructor then advises by giving honest quick-fire advice before moving on to the next participant. Like speed-dating for business consulting, these micro-sessions last just 2 minutes to allow each person at the table a chance at having their one important question answered by an expert in their field!

Read the Full Class Description »

Enroll Now »

Read Round Table Hosts Listed in Description's Bio

Diversifying Income Streams »

Most designers are selling their products in the same three ways…online, craft shows, and tradeshows. These are all great revenue streams, but there are also creative ways to generate some supplemental revenue. In this class we’ll cover things like, showrooms, sales reps, licensing, flash sales, social media selling, and more. We hope you’ll leave this class with lots of new ideas for your business and the resources to get started making things happen.

Read the Full Class Description »

Enroll Now »

Read Adrienne L. Wiley's Bio

Happy Hour At BalMar »

We’ll head out after school on Saturday for a happy hour event and MailChimp is picking up the tab! Yippee!

Read the Full Class Description »

Enroll Now »

Read Andrea Porter's Bio

Sunday Keynote: Why “Handmade” Doesn’t Cut it Anymore (and What Does) »

Handmade has gone the way of “green.” What used to be edgy and hip is now par for the course. Why should you welcome the ubiquity of handmade? What more does your product have to offer? How can you create a name for yourself in a crowded market? Tara Gentile, business strategist and former editor-in-chief of Scoutie Girl, will invite you to discover what’s truly unique about what you do and how you can sell it in an ever-evolving market.

Read the Full Class Description »

Enroll Now »

Read Tara Gentile's Bio

How to Get Started in Art Licensing »

Tara Reed has over a decade of experience licensing her own art and has been teaching artists about how to do it too since 2008.  In this class you will get a realistic view of what it means to create art for licensing, how long it can take to make money, what the day-to-day work is like and more.

Read the Full Class Description »

Enroll Now »

Read Tara Reed's Bio

Tradeshow Savvy »

The world of tradeshows can be overwhelming and difficult to navigate. This class is all about learning how to determine which tradeshows are the right fit for your business . There are literally hundreds of shows out there and sales reps just want to sell booths. So it’s up to you to find which tradeshows will be the right investment of your time and money. We’ll give you the resources and information you need to make informed decisions.

Read the Full Class Description »

Enroll Now »

Read Adrienne L. Wiley's Bio

Creative Selling vs Critical Selling: How to Create Products That Sell Themselves »

It’s every business owner’s dream: design a product that just everybody has to have. The good news is that designing a product that sells itself isn’t just a stroke of luck, it’s a skill set that can be learned, perfected, and replicated. Tara Gentile will teach you how creative and critical selling help you to develop blockbuster products easily.

Read the Full Class Description »

Enroll Now »

Read Tara Gentile's Bio

How to pitch better than the pros »

Learn the insider secrets to pitching your creative business to bloggers and magazines with success! Get a valuable perspective shift into how editors think, so you can better understand how to approach and connect with them. We’ll cover how to write an effective pitch that engages editors (and you’ll get to see examples of good & not so good ones), how to develop your media list and figure out who to pitch to, and how to organize and stay on top of your DIY PR campaign.

Read the Full Class Description »

Enroll Now »

Read Jena Coray's Bio

Subversive Craft »

In 2006, Leanne was introduced to the knit graffiti (aka Yarn Bombing) movement, and the political and cultural aspects of modern handicrafts have turned into a downright obsession for her. In this class, Leanne will take you on an exploratory tour of how makers are using crafts and other sorts of hand-making as methods to activate societal change. By sharing a wide variety examples from around the globe, Leanne will show participants how they can help change the world one stitch at a time. This class consists of a 45 minute lecture and a 45 minute opportunity to workshop your ideas on how to launch a unusual art project, rally community, and document your work. Participants are encouraged to share stories of their own subversive art projects.

Read the Full Class Description »

Enroll Now »

Read Leanne Prain's Bio

Effective Marketing Collateral for Your Handmade Business »

Marketing collateral for your handmade business includes everything from business cards to banners, hang tags to catalogs, line sheets to websites, and so much more. Learn how to develop a cohesive collection of materials that effectively represent your work so you can maintain great customer service, market your work to a larger audience, and grow your company. Bring samples of your marketing materials for a chance at an in-class review with Marlo M. of Creative Arts Consulting during class.

Read the Full Class Description »

Enroll Now »

Read Marlo Miyashiro's Bio

Book Signing and Craft Social »

Our conference will end with a fun book signing and crafting event. Several School House Craft instructors have written books and ebooks. Enjoy time to network with attendees, work on a small craft project and pick up a book or two to continue your education after the conference!

Read the Full Class Description »

Enroll Now »

Upcoming Events (Details to be Determined)